Central Turf & Irrigation Supply Inc., Elmsford, New York, hired Austin Lanzarone as its new turf category director for seed. In this role, Lanzarone will focus on strategic growth for the seed category, bringing the products, resources and training to Central’s customers.
Lanzarone has nearly 20 years of experience in the green industry and a degree in plant and soil science from the University of Kentucky. His career has been heavily focused in the grass seed industry and includes experience with procurement, distribution, key account management and sales.
Lanzarone’s addition to the team is part of Central’s overall growth goal for the turf division and company and is the first dedicated category director position for the expanding department. In the coming months, additional hires will also join Lanzarone as category directors for fertilizer and chemicals.
“We couldn’t be more excited to have Austin join our team,” says Anthony Luciano, vice president of sales and marketing for Central Turf & Irrigation Supply. “With the rapid growth of our turf division, it’s critical for us to have an industry leader like Austin to focus on and execute category-specific strategies for the department. As always, we are looking to innovate and improve so that we can meet and exceed the needs of our customers. I am confident that Austin will help us do this. We look forward to seeing the continued growth of the department and the additional resources available to our customers.”
Read more about Central Turf & Irrigation Supply.
