I was up in Traverse City, Michigan, for a short vacation earlier this summer, including a few days on the beaches near Sleeping Bear Dunes. For as hot as this summer has been, we lucked into a few slightly more mild days, and I was more than happy to spend some time finishing reading The Parrot and the Igloo in a small beach tent near the water while gulls screeched overhead.
From that spot on the beach looking toward Lake Michigan, it was tough to hold onto the thought that there were places in the U.S. currently facing high levels of drought and water scarcity. How could that be the case, when there’s so much water just there in front of me? But that’s absolutely true of multiple places. Even beyond California or the states along the Colorado River, water scarcity is a real threat.
Even beyond California or the states along the Colorado River, water scarcity is a real threat.
If you’re not in one of the places where scarcity is impacting daily life, it can be easy to avoid thinking about. After all, you’ve got plenty of water where you are. But whether or not water is plentiful, an irrigation professional is going to do their best to make the most efficient use of water possible for their clients. As much as it’s a responsible approach to this resource, it also makes great business sense. Being known as an irrigation pro who understands how to reduce water bills over time is an excellent way to differentiate your expertise from competitors. Clients will also be excited to be paying less for at least one utility, given the high heat and energy bills they’ve almost certainly been facing this summer.
Leaning into smart irrigation practices also connects your business to tested technologies, used to expertly manage water application. As you incorporate more smart controllers and related tech, your clients will both have more control over their coverage and they’ll less often be the customer whose system is watering the lawn in the rain.
Regardless of where you live and how much water is nearby, using smart irrigation practices and providing efficient water application will set you apart from the competition and endear you to customers. Everyone benefits when irrigation professionals apply their expertise effectively.
One great way to build on that industry knowledge is by attending the Irrigation Show and Education Week in Long Beach, California, Nov. 4-7. Not only will there be plenty of opportunities for professional growth, it’s a great chance for hands-on time with the industry’s newest technologies. Find out more at irrigationshow.org.
