Business Development

frontline customers
Empower your frontline team to connect effectively with customers.
Michael-Deo
His secret to a rewarding career in the outdoor lighting industry centers on education and people.
make friends with Google
Customer convenience is just one reason to create a Google My Business listing.
past landscape lighting entrepreneurs
Nightingale developed fixtures that could be hidden in plain sight, a trait of a very skilled magician.
cultivating employer brand marketplace
Use these 4 tips to develop your employer brand in a crisis.
crisis marketing
If you’re ecstatic to be back to work, it’s OK to tell your customers you missed working with them.
Up to the challenge
Focus on these 3 strategies to grow your business during a shutdown.
customer communication
Feature
Build a strong customer service program by staying connected with clients.
Hiring during a crisis; COVID-19 pandemic, unprecedented times, uncertain times
Use these 4 tips to build a team ready for the rebound.
target marketing
Think about who you are talking to when creating marketing messaging.