IA CEO Natasha Rankin urges irrigation and lighting professionals to embrace the season through preparation, preventive maintenance, sharp troubleshooting skills and a commitment to Smart Irrigation Month.

IA CEO Natasha Rankin highlights three practical strategies for contractors this season: smarter activations, combined irrigation and lighting work, and profitable retrofits.

The Irrigation Association's advocacy work connects industry expertise with policymakers to support sustainable water management and professional advancement.

Smart Irrigation Month generated unprecedented industry engagement, securing gubernatorial proclamations across five states and boosting awareness nationwide.

Smart irrigation technology saves homeowners thousands of gallons annually while building a more sustainable future for water conservation and landscape health.

The irrigation industry's united influence on EPA's WaterSense decision proves that engagement matters—both in advocacy and workforce development.