Navigating today’s challenges together

Building Strong Teams and Influencing Policy: A Blueprint for Industry Success

The Environmental Protection Agency’s recent decision to pause development of its WaterSense spray sprinkler nozzle specification serves as proof of something important: when we speak up, we make a difference. And when we speak as a unifying voice, we make a positive impact. Thanks to the collective efforts of the irrigation industry, led by the Irrigation Association, we’ve secured an opportunity to shape standards that truly reflect the realities of our work.

This isn’t just a win for our industry, it’s a reminder of what’s possible when we stay engaged. The IA worked closely with the EPA, providing data-backed insights to ensure manufacturers, contractors and water managers had a seat at the table. That’s the power of showing up and staying involved.


Whether it’s advancing smart irrigation practices, advocating for policies that strengthen businesses or providing resources to help you grow an engaged team, we’re here to help build a strong, sustainable future for the irrigation industry.


This isn’t just a win for our industry, it’s a reminder of what’s possible when we stay engaged. The IA worked closely with the EPA, providing data-backed insights to ensure manufacturers, contractors and water managers had a seat at the table. That’s the power of showing up and staying involved.

That same principle — being intentional and proactive — applies beyond advocacy. It’s just as critical in building strong, successful teams in our workforce. Whether you’re leading a business or a crew in the field, the culture of your team isn’t just something that happens. It’s something you create.

This issue’s theme, “Keys to Workforce Success,” takes on one of the most pressing challenges contractors and business owners face: recruiting, hiring and retaining great team members. As you’ll see in the pages ahead, building a strong team and positive company culture is more than making employees feel welcome or training them on your systems, applications and safety. It’s about helping your team see the bigger picture. When people understand why their work matters and how they can grow within your company, they stay invested.

Just like with industry standards, if you don’t shape your workplace culture with intention, it will take a shape on its own — and not always in ways that align with your goals. Investing in your team, communicating their impact and fostering a sense of purpose isn’t just good leadership — it’s good business.

At the IA, we’re committed to supporting both the industry and the people who power it. Whether it’s advancing smart irrigation practices, advocating for policies that strengthen businesses or providing resources to help you grow an engaged team, we’re here to help build a strong, sustainable future for the irrigation industry.

To those of you who are stepping up, whether in advocacy, workforce development or leadership, thank you. Your dedication inspires us and keeps our industry moving forward, and together we can create an even brighter, more resilient future for irrigation.

Natasha Rankin, MBA, CAE is editor-in-chief of Irrigation & Lighting magazine and can be reached via email.

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