Altoz adds events and merchandising manager to company roster

Altoz hired Mike Lane to fill the position of events and merchandising manager. His responsibilities will include managing Altoz events.
The outdoor power equipment manufacturer hired industry veteran Mike Lane to fill the role of events and merchandising manager.

Altoz, Greenbush, Minnesota, hired Mike Lane to fill the position of events and merchandising manager.

His responsibilities will include managing Altoz events, including industry trade shows and corporate and dealer events. Lane will also oversee merchandising efforts for the brand.

“Mike will be a great asset to our team as we continue to grow. Altoz is entering new segments of the outdoor power equipment industry with the recent introduction of the multi-seasonal Switch compact tool carrier. We will be attending more and a broader range of industry events that Mike will coordinate. Mike will also develop and oversee in-store merchandising efforts at dealerships, which will strengthen the presence of the Altoz brand and help dealers sell more Altoz products,” says Karl Bjorkman, Altoz sales and marketing director.

Lane is a 30-year veteran in the power sports industry.

“I am excited to become a part of a growth-focused company where I can use my experience to help grow and promote Altoz and assist dealers to do the same,” he says.

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