Aspen Investments, Middlesex, North Carolina, a holding company that supports the erosion control, site work materials, golf, lawn care, landscape, nursery and greenhouse markets, is rebranding its two recent acquisitions, Great Lakes Turf, Byron Center, Michigan, and Hodges Rash Company, McKees Rocks, Pennsylvania.
In this new branding effort, Great Lakes Turf will now operate under the name GLT Outdoors, and Hodges Rash Company will change its name to HRC Outdoors.
HRC Outdoors has been providing products to turf managers for more than 25 years, with a focus on Pennsylvania, Western New York and West Virginia. GLT Outdoors is a prominent distributor of professional turfgrass solutions, serving the upper Midwest, specifically Wisconsin, Illinois, Indiana, Ohio, and Michigan.
“This next step of rebranding these great companies is a part of a much larger effort,” says Keith Montgomery, chief business development officer for Aspen Investments. “We’re working to combine the relationships and timely fulfillment of a regional company with the resources of a national operation. We are also continually looking at acquisition candidates and talent both outside and inside these territories as we continue our opportunistic approach to business growth, both short and long term.”
These two companies are moving their operations into new, larger warehouses. They are also in the process of expanding their distribution footprint into other customer segments, including the lawn and landscape industry.
This rebranding process includes new logos for each of the companies, as well as branding updates to their respective websites.
“Customers can expect the same excellent service from these companies, but they can also look forward to new advancements in our operations and product offerings that will serve them even better in the years to come,” says Montgomery.