Bobcat Company, West Fargo, North Dakota, is sponsoring the Carolina Cowboys, one of eight teams in the new PBR Team Series bull riding league. The inaugural PBR Team Series began its 2022 regular season in July with teams from Arizona, Missouri, North Carolina, Oklahoma, Tennessee and Texas.
Based out of LJVM Coliseum in Winston-Salem, North Carolina, the Carolina Cowboys team is coached by Jerome Davis, a PBR co-founder and former bull riding world champion. The current team roster features 13 bull riders, including Daylon Swearingen, the current 2022 PBR World Champion, and Cooper Davis, the PBR World Championship winner in 2016.
“Professional bull riders are some of the toughest athletes in the world, and we know members of the Carolina Cowboys take on tough work and don’t back down from a challenge — just like all of us at Bobcat,” says Laura Ness Owens, vice president of marketing, brand and communications at Bobcat Company. “This relationship with the PBR and the Carolina Cowboys shows support for talented, tough athletes in a sport that connects with many of our customers.”
The PBR Team Series will feature five-on-five bull riding games during a 10-event, 112-game regular season. The Carolina Cowboys will host their inaugural homestand event Sept. 9-11 at LJVM Coliseum. The regular season will be followed by a PBR Team Series Championship Nov. 4-6 in Las Vegas.
Every game of the full 2022 teams season will be covered on CBS Television Network, CBS Sports Network and Pluto TV.
“Every day, Bobcat empowers people to accomplish more, and we extend that commitment through this sponsorship as we support some of the best bull riders in the world in the new team sport,” says Mike Ballweber, president of Bobcat Company North America. “Not only do we have operations in North Carolina, but our customers and PBR fans from around the country are very closely aligned, so we’re pleased to be able to support the Carolina Cowboys and look forward to seeing a lot of great competitions this year.”
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