SRS Distribution Inc. and Heritage Family of Companies, both headquartered in McKinney, Texas, will serve as the presenting sponsors for the first-ever AT&T Byron Nelson Concert as well as a hospitality sponsor of the Nelson Suites.
AT&T Byron Nelson will be held from May 9-15 at TPC Craig Ranch in McKinney. The AT&T Byron Nelson, a long-time sporting staple in the Dallas/Fort Worth area, came to McKinney after 35 years at TPC Four Seasons in Irving and two years at Trinity Forest Golf Club in Dallas. It was canceled in 2020 due to the pandemic and had heavily restricted attendance in 2021. The event returns this year at full capacity.
The tournament will culminate in a Saturday night concert on May 14th before the final day of tournament play on Sunday. Performing will be Grammy-nominated artist Lee Brice and American rock and roll band The Band of Heathens. The concert will be held across the street from the main tournament entrance and will begin at 6 p.m.
“This concert is a great way for us to enhance the Byron Nelson while allowing us to connect with our customers and our community here in McKinney, while also living out our company motto to ‘Make Money, Have Fun and Give Back!’” says Dan Tinker, SRS Distribution president and CEO.
Funds raised at the Byron Nelson go to support the Momentous Institute, a nonprofit that works to support the social and emotional health of children.
Read more about Heritage.
