IronCraft LLC, Athens, Tennessee, named Michael Kucharski as its new director of digital and dealer development in November.
Kucharski joins the IronCraft team after serving in various leadership roles within the heavy equipment industry, most recently as vice president of dealer development at Fecon, LLC.
“I’m delighted to join IronCraft and look forward to leading our digital and dealer development initiatives,” says Kucharski.
“We are ready to partner with our dealers on several innovative ideas that enable great people with quality process to harness the many benefits of digital technology. This is an exciting time at IronCraft and we’re eager to share that with our dealers and their customers.”
Kucharski will be in charge of all of IronCraft’s digital solutions and marketing activities, including internal and external communications, trade shows, advertising, e-commerce, website and digital solutions.
“We’re excited to have Mike lead marketing and dealer development,” says IronCraft CEO Pat Kozlowski.
“His past successes in building brand identity across all media will be tremendously beneficial as we establish our digital first strategy to provide dealers and customers with real-time visibility to pricing, availability, lead-time, customization, parts, operating manuals, and more. For those customers that prefer in-person shopping or service experiences, Mike has clearly demonstrated his ability to establish and strengthen our national dealer network.”
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