Stihl Inc., Virginia Beach, Virginia, named Chris Keffer as its new vice president of sales and marketing, having started in his new position May 16.
Keffer will be responsible for sales for the domestic and export markets, sales planning, e-commerce, new product development, all marketing programs and branch operations throughout the U.S.
“We are pleased to welcome Chris to the Stihl organization,” says Terry Horan, president and CEO of Stihl. “At Stihl we believe in honoring our traditions of excellence while embracing our future. Chris brings proven leadership skills, a deep understanding of strategic development, a customer-centric approach to product management and development, and innovative marketing and sales and solution strategies to the Stihl Team. In addition to his experience in support of the independent dealer and his knowledge of our market, he has the ability to leverage consumer insights and effectively collaborate to craft product and commercial strategies that will enable Stihl to further integrate our network of authorized local Stihl dealers into our omnichannel approach to better serve our customers.”
Keffer joins Stihl after a career with Stanley Black & Decker, where he served in a variety of sales and marketing leadership roles, most recently as the president of product management for the power tools group.
“I look forward to becoming part of the team at Stihl Inc.,” says Keffer. “The Stihl commitment to quality is known throughout the industry, and our branch and distributor teams are world-class in their support of our network of more than 10,000 authorized local Stihl dealers across the
country. Together we will be developing sales and marketing programs that build even more awareness for our cordless and gasoline equipment, and use the latest technologies to communicate with our customers while making it even more convenient to find our dealers and purchase our products.”
Keffer, a native of Swarthmore, Pennsylvania, received a Bachelor of Arts in communications and an executive MBA from Loyola University in Baltimore, Maryland.
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