Yanmar Compact Equipment North America, Grand Rapids, Minnesota, launched a new website dedicated to its lines of compact equipment. The site comes as one of many new investments Yanmar is making in the North American market and corresponds to the company’s initiative to adopt a customer-focused approach in every facet of its business.
“Our main goal with the website was to provide a rich customer experience,” says Regan Meyer, marketing manager for Yanmar Compact Equipment North America. “This aligns closely with Yanmar’s strategy to transform how we create value for and build relationships with customers.”
The new website makes it easier for users to find information on the Yanmar brand and the compact equipment products offered in North America.
A new build and price tool allows users to customize a machine with the configurations they are most interested in. They can then submit the configuration and be contacted by a dealer with a quote.
Read more about Yanmar.
