Justin Richards, CIT, also known as “The Sprinkler Dude,” the owner of SprinklerDude LLC and operations manager at Conserva Irrigation of Fort Lauderdale, has made it his mission to connect the irrigation industry and the public, translating the cutting-edge innovations of smart irrigation technologies into everyday use. With a growing social media following and a focus on educating others, Richards has become an essential voice in spreading the message of water conservation. In this Q&A, he shares insights into why everyday contractors play a crucial role in public outreach and how they can amplify the industry’s message.

Q: Why do you believe it’s important for everyday contractors to be involved in the public outreach efforts of the irrigation industry?
Contractors play a key role in bridging the gap between industry innovations and the public. We’re the ones who understand the real-world applications of new technologies and can effectively communicate the benefits of smart irrigation practices. Public outreach helps raise awareness, promote water conservation and ultimately benefits the entire industry. If contractors aren’t sharing these insights, we miss opportunities to shape sustainable practices and influence public behavior.
Q: How do you personally get involved in spreading the message of effective water use, both through your business and in your community?
Most of my outreach happens online through social media platforms like TikTok, Instagram, Facebook and YouTube. I share tips, product insights and water-saving strategies, creating educational content that explains the inner workings of controllers and nozzle types. This demystifies irrigation for homeowners and other contractors. Reaching a wider audience online sparks conversations around water conservation and better practices, which would be difficult if I was limited to just one geographic area.
Q: What do you think is the most common misconception the public has about the irrigation industry, and how do you address it in your interactions?
A lot of people think irrigation is just about running sprinklers on a timer. They don’t realize that modern irrigation involves smart technology, soil analysis and detailed planning to maximize efficiency. I address this misconception by showing, through videos and posts, how controllers, nozzles and pressure regulation work together. Explaining how these technologies save water while promoting healthy landscapes helps shift the public’s understanding of irrigation.
Q: For contractors who may not have a large social media presence, how can they still contribute to raising awareness about water-smart practices and the importance of irrigation?
Even without a big social media following, contractors can still make an impact by engaging directly with their clients. Sharing water-saving tips during service visits or sending follow-up emails with educational resources can go a long way. For those who do want to explore social media, starting with just a few helpful posts can create value for their local audience. Another great option is collaborating with others in the green industry to cross-promote each other’s work, which amplifies efforts without needing a huge online following.
Q: How can being connected with organizations like the Irrigation Association help contractors stay involved in public messaging and advocacy efforts?
The Irrigation Association offers a platform to stay updated on industry trends and provides access to resources that support public messaging. They also make it easier to join broader advocacy campaigns, which gives contractors a stronger voice in the conversation. Sharing content from these organizations on social media helps validate our own efforts and keeps followers informed about the latest developments in the industry.
Q: How do you balance the role of contractor with the role of “educator” when engaging with clients and the community?
Since most of my work involves education through social media, I try to keep my content both informative and relatable. My focus is on showing, not just telling — breaking down technical concepts into simple, visual explanations. Whether I’m answering questions in the comments or creating how-to videos, I aim to provide value while fostering curiosity. This approach builds trust and positions me as both a service provider and a knowledgeable resource.
Q: What advice would you give to other contractors who want to get more involved in advocacy or public outreach?
Start by sharing what you know, whether it’s online or with your clients. Even if it’s just a quick tip or a behind-the-scenes look at your work, consistency is key. Posting regularly helps build credibility over time. Engaging with other professionals on platforms like LinkedIn can also expand your reach. You don’t need to be an influencer to make a difference; even small efforts can have a big impact when combined with the voices of others in the industry.
Q: Have you seen any specific examples where contractor-led outreach has made a real difference in public or legislative understanding of irrigation?
While I haven’t seen many large-scale legislative shifts driven by contractors alone, I’ve noticed meaningful changes at the community level. Contractors using social media to demonstrate water-saving practices have influenced property managers and homeowners to upgrade to smarter systems. These small wins add up and pave the way for larger change, especially as more contractors join the conversation online.
Q: How do you see the role of the contractor evolving in the next few years, particularly in terms of public education and advocacy?
I see contractors increasingly becoming educators and advocates through digital platforms. Social media will continue to play a major role in public education, allowing us to demonstrate the benefits of new technologies like smart controllers and advanced nozzles in real time. I also expect contractors to engage more in conversations around policy, using their online presence to influence public understanding and promote sustainable water use practices at both local and industry levels.
Contractors hold a unique position in the irrigation industry. By educating their clients and communities, they help foster a culture of water conservation and smart irrigation practices. Whether through online platforms or face-to-face interactions, they can be part of the effort to raise awareness and shape the future of water use in the industry.
IA staff embrace community volunteering for Smart Irrigation Month
How Contractors Can Get Involved
Contractors are essential to the irrigation industry, and getting involved with the Irrigation Association can help them make a greater impact. By becoming IA members, participating in industry-wide initiatives and engaging in advocacy efforts, contractors can take an active role in shaping the future of the industry.
Membership in the IA
Joining the Irrigation Association is a key step for contractors looking to stay informed and connected. IA membership offers access to valuable resources such as training programs, certification opportunities and the latest news on technology and conservation. These tools help contractors stay updated on industry trends and best practices, allowing them to provide better service to their clients while promoting smart irrigation.
Contractors aren’t just gaining access to resources, they’re becoming part of a larger network when they join, says Tiffany Erickson, vice president of brand, engagement and growth at the IA.
“It’s about connection, staying ahead of the curve, and having the tools to make a difference in their community and their business,” she says.
Smart Irrigation Month
Smart Irrigation Month, held each July, is a national public awareness campaign designed to promote efficient water use through smart irrigation practices. Contractors can play a vital role by sharing water-saving tips with their clients, hosting local events and participating in the broader industry conversation. This initiative helps increase public understanding of water conservation and positions contractors as leaders in promoting sustainable irrigation practices.
Industry contractors are also well-positioned to advocate for the irrigation industry, says Nathan Bowen, vice president of policy and industry advancement at the Irrigation Association. By engaging with local and state representatives on issues related to water use, they can influence policy decisions that affect both their businesses and the environment. The IA provides resources for contractors interested in advocacy, including policy updates and opportunities to participate in industry discussions.
“Contractors have a unique ability to influence not just their clients but also policymakers,” says Bowen. “When they advocate for smart water use, they help advance the entire industry.”
Getting involved with the IA through membership, participating in Smart Irrigation Month and engaging in advocacy can empower contractors to have a lasting impact on the future of water use in the irrigation industry.