What inspired you to pursue a career in irrigation?
After spending years in other industries including biotech, media and finance, I stumbled across a marketing position in irrigation and fell in love! Marketing in the irrigation industry strikes the ideal balance for my scientific background and creative instincts.
What key advice or experiences have contributed to your successful and meaningful career in the irrigation industry, given your background in marketing rather than as an irrigation professional?
I recommend not being afraid to try new things professionally, giving a different role or even another industry a shot. After an assortment of roles in other industries, my current role of vice president of marketing in irrigation brings together my experience with sales and marketing with my natural inclination for data and analysis. You never know what the right fit might be if you don’t try!
Can you share a specific project or initiative that you are particularly proud of and how it has impacted the industry?
I have proudly been with HydroPoint for over 10 years. HydroPoint has sponsored IA’s Smart Irrigation Month for three consecutive years, and it’s been rewarding to witness the program’s growth with widespread industry participation!
What does “smart irrigation” mean to you, and why do you believe it is essential for the future of our industry?
Smart irrigation is synonymous with smart water management, and the importance of efficiently managing irrigation water use. It is our responsibility to adopt smart irrigation practices and technology, ensuring we conserve every drop of the Earth’s most precious resource.
